Object Permanence

What is this? Well from the pictures I’m guessing you can familiarise yourself with the game played with little children. From a scientific point of view it’s the understanding that objects continue to exist even when they cannot be seen, heard, or touched.

Peekaboo, the game, tests a child’s ability to know that objects continue to exist even though they can no longer visible or heard if removed by an adult or with their eyes covered. Will the child cry at the loss of the object and do nothing or will they go looking for it? This important game plays a huge role in cognitive development, developed by psychologist Piaget. He suggests that children as young as three-and-a-half months are able to understand that objects continue to exist even though they are unseen or unheard. If they have developed these skills children will actively go and search for the object they have seen previously.

But what does this all mean for you as a big adult who has mastered this skill. Well have no fear, you haven’t stubbled across a science blog, this is about personal development for your brand. I want to look at the principles of object permanence regarding your personal brand and your personal style

• Object permanence in the context of being true to YOU…..no matter how hard you try to hide something, its still visible and permanent. People will see through the veil, so what are you doing to remain true in all areas of your personal brand?

Ready?? Great, let’s go!

Firstly I want to look at your personal brand in a similar vein to an object infront of a child or in this case an adult.

• What are you presenting or packaging up in your ‘object/personal brand’ via your principles, your attributes, your expertise, your mannerisms and your style?

• Are you forgettable or will people/clients/customers/recruiters/ want to come and find you if you are no longer in sight?

• Will people actively feel remorse or a lack by not engaging with your personal brand?

• What is your USP that leaves an imprint on peoples’ minds to speak about you to another or refer what you have to offer to someone else?

Jeff Bezos from Amazon says it best;

Your brand is what people say about you when you are not in the room

Now imagine you cover the eyes of someone that just met you or your boss perhaps or it could be a new business contact. If they had to recount your personal brand after your first meeting, would they get it right? Would they know why they would want to come and find you? Have you left a lasting impression? Is it your infectious smile, your courteous manner, your signature haircut

Secondly, are you being true to you?

• Are you talking the talk AND walking the walk?

• Is everything aligned in the way you present yourself and your personal brand values in your every day life?

• Are you being fake in any particular area? If so, why?

So take a moment today and have a ponder on your personal brand permanence. It will do you and your future nedeavours if you make the most to identify who you are, what you have to offer and why someone should remember you!

Adios ladies,

Samantha x